Hello, I'mHeeran Master.
London-based Designer / 15+ years of experience in crafting visual designs, shaping product experiences, and in more recent times, building Design Systems.
👨🏽💻 Currently at Wise.
ApproachBeing hands-on with visual craft to create user-first systems that express brand, empower teams, and deliver business impact.
PrinciplesBalance
Bold creativity with structure for expressive and functional design.
Cohesion
Unified visual languages that connect brand expression with product journeys.
Scale
System thinking to empower teams in moving fast while maintaining flexibility.
Simplify
Clarifying complexity through intuitive, accessible, and thoughtful design.
Jul 2025 - PresentStaff Product Designer at Wise
Sep 2024 - Jun 2025Production Designer (Contract) at Meta
Nov 2023 - Aug 2024Design Consultant (Contract) at Wollit
May 2021 - Sep 2023 Lead Designer on Design Systems at Expedia Group
MAR 2020 - May 2021Lead Product Designer at Hotels.com
aug 2013 - mar 2020Senior Mobile Product Designer at Hotels.com
jan 2010 - aug 2013Senior UI Designer at Perform Group (now DAZN)